The Unlimited Cashback Credit Card was a first for Standard Chartered Singapore: animation, not another cookie-cutter bank ad. The brief was “limitless.” We had to make that mean something, not just throw an infinity symbol around.

So, we showed what you could actually spend on: big, small, guilty, whatever. Pinball felt right. No cap, no limits, just keep racking up cashback every time the ball hits something. The more you play, the more you win.

People noticed, it stood out from the sea of sameness, and beyond the taxi wraps, social, and outdoor ads, we even turned it into a mobile game. Finally, a bank ad that didn’t put you to sleep.

‍