So, what’s a former agency guy doing running content at a luxury rehab in Phuket? Pretty much everything. Miracles Asia was a big change of pace, budgets and all. Over the past year I’ve been a one man band: shooting, editing, animating, and writing across every platform. Mostly After Effects, Premiere, and Photoshop, with some AI thrown in to keep things moving.

I didn’t just make the content. I handled all the backend work too, keeping the CRM running, navigating Oxygen and WordPress, and tweaking CSS, Java, and HTML whenever something broke or needed a push.

Since I started, admissions have jumped 210% compared to the previous year. I’ve grown our social channels and run all the ads on Facebook and Instagram, even with next to no spend.

The first piece of content below features Mike, a US veteran who came through Miracles. It was our first piece of content targeting US veterans with addictions living abroad. Since then, we’ve had twelve vets through our doors, with another twenty or so booked in for the coming months.

The rest is a mix of social content for every channel we could get onto, all made on a shoestring. If you want to see more of what I’ve built, check out the Miracles Asia Instagram, or have a look at my writing and articles on the website blog.

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