Head & Shoulders wanted their first long-form campaign for Australia and New Zealand, so we gave them something completely new and a little weird. Our main character, Mark, is a hopeless rugby player, full of heart and short on skill, but it isn’t his lack of talent that kills his confidence. It’s dandruff.

Cue the pack of scientists, an ancient Egyptian scroll, and the “real” reason men have struggled for centuries: Dudus Dandruffinus Capitus. 'Dudedruff.'

I know, I know. "What about 'mandruff'?" Simple answer: the client wanted to target dudes.

It’s the brand not taking itself too seriously and it landed in P&G’s top three global pieces of work for the year.

If you’re expecting the usual clinical ad, you’re in the wrong place.

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